For service based organisations, an essential product is the information the organisation communicates to its membership. Both the content of communications and the method of delivery are vitally important in developing members’ perceptions about the performance of any organisation.

In an information rich environment, it is increasingly the case that all organisations must accept the realities of re-evaluating their communications strategies for penetrating the vital messages through to members.

We undertake specialised audits of communications, including exploration of communications issues within focus groups, to enable targeting of information to meet members’ needs and thereby deliver maximum benefits to the organisation.